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Moorcroft
Moorcroft is the name of a Staffordshire company making decorative hand-painted art pottery. Its founder William Moorcroft (1872-1945) originally ran a studio as part of the James Macintyre & Co factory until setting up on his own in 1913. The company was funded until 1962 by the London department store Liberty.
The pottery’s foliate Art Nouveau inspired designs have proved popular throughout the world, embracing fashions of the day including flambé glazes of the inter-war period or the much employed tubelining technique.
For more information, read ATG’s in-depth guide to Moorcroft pottery
![15-03-05-2182BP04X moorcroft eventide vase.jpg](/media/1297/15-03-05-2182bp04x-moorcroft-eventide-vase.jpg?anchor=center&mode=crop&width=125&height=125&rnd=131462558160000000)
Rare Moorcroft vase adds lustre to new saleroom
05 March 2015Potteries Auctions in Staffordshire are offering this large William Moorcroft exhibition vase at their second auction in their new premises in Silverdale on April 25.
![14-03-12-2132PV01A Moorcroft vase.jpg](/media/1883/14-03-12-2132pv01a-moorcroft-vase.jpg?anchor=center&mode=crop&width=125&height=125&rnd=131462558460000000)
William Moorcroft vase up for sale in Surrey
12 March 2014This 13in (33cm) Macintyre & Co Florian ware vase dated to 1898 and designed by William Moorcroft is going under the hammer at Catherine Southon’s sale in Surrey.
![14-01-23-2125PV01C Moorcoft pottery.jpg](/media/1925/14-01-23-2125pv01c-moorcoft-pottery.jpg?anchor=center&mode=crop&width=125&height=125&rnd=131462558490000000)
Moorcoft collection at Lancashire auction
23 January 2014Warren & Wignall of Leyland in Lancashire are offering a collection of privately-sourced Moorcoft including Macintyre, Claremont and Moonlit Blue in their upcoming sale.
![13-10-14-2112NE01A Moorcroft Claremont.jpg](/media/2396/13-10-14-2112ne01a-moorcroft-claremont.jpg?anchor=center&mode=crop&width=125&height=125&rnd=131462558620000000)
Moorcroft with a $27,000 silver lining
14 October 2013Estimated to sell for $800-1200, this loving cup combining the talents of William Moorcroft and the San Francisco jewellers Shreve & Co. sold for $27,000 (£17,650) at Clars Auction Gallery in Oakland, California.
![2024AR01A.jpg](/media/3573/2024ar01a.jpg?anchor=center&mode=crop&width=125&height=125&rnd=131462559610000000)
Moorcroft Boy wins again
21 December 2011Moorcroft Boy recorded one of the great comebacks in racing history when he recovered from a horrific injury at Aintree in 1995 to win the Scottish National the following year.
![1911LS01N.jpg](/media/4100/1911ls01n.jpg?anchor=center&mode=crop&width=125&height=125&rnd=131462560060000000)
Adding lustre to a Moorcroft classic
17 October 2009It was Moorcroft’s take on flambé glazes that produced the highest price at Bonhams’ latest Ceramic Design sale.
![1670AR05O.jpg](/media/5612/1670ar05o.jpg?anchor=center&mode=crop&width=125&height=125&rnd=131462561660000000)
Norfolk’s stylish landscape
23 December 2004Thos. Wm. Gaze & Son (10% buyer’s premium)At 13in (33cm) high this really is a very good-sized example of William Moorcroft’s celebrated Hazeldene design.
Moorcroft on top as dollar rate hits Doulton bids
31 March 2004THE figures after Louis Taylor's (12.5% buyer's premium) March 8 & 9 sale at the Hanley salerooms added to auctioneer Clive Hillier’s belief that the whole antiques scene is considerably brighter now than it was last year. “The sale went better than I expected and comes on top of our generally weekly sales regularly totalling £20,000 to £25,000 against the £12,000-15,000 they used to take,” he said.
Moorcroft collection pulls in the fans
21 May 2003Pictured on the front cover of the 530-lot catalogue offered by Suffolk auctioneers Abbotts (10 per cent buyer’s premium) on March 12 was a group of Moorcroft pottery assembled by a Southwold collector over the past 25 years.
Royal Albert rules in the Potteries
03 May 2002Royal Doulton and Moorcroft collectors are always in abundance at these sales in the heart of the Potteries, and if their specialisms within their subjects sometimes make for hard going at the rostrum, the increasing demand for Royal Albert pieces was well catered for.
Moorcroft fuels ceramics bids
02 May 2002Over the last six months Amersham Auction Rooms have reported an increase in prices for ceramics and collectables in contrast to static or falling bids placed for furniture.
Wade in for studio pot luck
25 April 2002One of the main preoccupations of the 19th century art potters – and a distinguishing feature of much of their work – is an emphasis on hand crafting and experimental work and an interest in the techniques and glazes of earlier periods.
Damage limitations are vanishing as Moorcroft rises
28 September 2001THE degree of demand for any type of ceramics can be gauged by the amount of damage buyers will tolerate – once it was only the rarest of early pieces where condition was not paramount, then this began to be true of 19th century majolica and now, apparently it is beginning to be the case when it comes to Moorcroft.
New record for Moorcroft
25 October 1999UK: THIS pair of vases, 11in (28cm) high, from the sideboard of a house in Herstmonceux, East Sussex, set a new record for Moorcroft when they appeared at Gorringes Lewes on October 19.
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